The stranger’s trailer follows a lot of the codes and
conventions that are established in horror trailers. Some of these include the
fact we see the name of the film in the very last shot of the trailer. This is
done to make it the last thing you see so it sticks on your mind and you
remember it. Another convention it follows if the pace of the trailer. The
number edits picks up pace as the trailer goes on. This is done to show
intensity in the trailer and make it seem more compelling as the trailer goes
on. After the “man in the mask” appears for the first time the number of edits
increases for the remainder of the trailer this is done because the appearance
of the “Man in the mask” is the signifier that sets of the chain of events the
film is based on. After this signifier the characters in the trailer seem more
intense and distressed. Before the signifier very is equilibrium in the trailer
and everything is calm. This is reflected in the number of the edits at the
start of the trailer as there is significantly less than the rest of the
trailer. As the pace of the trailer picks up so does the music in the trailer
pick up pace. This is done to show the intensity of what is transpiring in the
trailer.
The trailer shows many key staples of the horror genre. One
of them is there is a clear “Final girl” which is character type argued by
carol clover. We get the picture that she is a middle class white girl who settling
down with her husband. This is deemed a success in society based on
conservative ideology. Using this theory we can suggest that this character
will survive until the end of the film. Another staple of the horror genre that
we see is the fact that the majority of the film is set in a lonely house in
the middle of nowhere. The final clear staple of the horror genre introduced in
the trailer is antagonists or “monsters”. They look like demented and mentally
damaged humans which are the antagonists for a lot of films in the horror genre.
Other code and conventions
.There is no BBFC classification
.The trailer does not follow the narrative structure of the film.
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